Some buildings with fire damage.

Quick Response (QR) Codes

What is a QR Code?

qrcodeQR codes are black and white images (like in this example) that store links to take you quickly to important information online, or to data that displays when the codes are scanned. Users with mobile phones that are equipped with a QR code reader, or app, can scan the image of the QR code to display text, contact information, or open a web page in the phone’s browser.

How can QR codes help with recovery?

This technology can be an invaluable support tool for those who receive The Red Guide to Recovery.   A QR code can be a quick and direct link to a “how to” video, maps of escape routes when roads or bridges may be closed , or other localized information that may be critical to a given area during a disaster.

Organizations who purchase or sponsor books, can add QR codes on materials they hand out with the books.  These QR codes will direct the recipients to a web page or data that applies specifically to their needs, when it’s needed.  Sponsors of the guide can provide current information, advertising, tips, photos, and other information by providing QR codes as an insert inside The Red Guide.  This allows the sponsor to supplement specific guidance or instruction for their community, which is supported by the general, yet detailed, guidance provided in the book.